nsc_flight2

NSC_Flight2

nsc_wordmark

NSC_Wordmark

nsc_hat_1

NSC_Hat_1

nsc_player_3

NSC_Player_3

nsc_mukhtar_1

NSC_Mukhtar_1

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NSC_Player_2

nsc_merch

NSC_Merch

The New Beat

Nashville Soccer Club

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NSC_N

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NSC_N_half

Athletics

Athletics - Nashville Soccer Club

max-snippet:-1, max-image-preview:large, max-video-preview:-1

robots

https://api.athleticsnyc.site/case_study/nashville-soccer-club/

https://api.athleticsnyc.site/wp-content/uploads/2020/01/Athletics_SitePreview.jpg

twitter:card

twitter:description

twitter:title

twitter:site

twitter:image

twitter:creator

2upwatson

2upWatson

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SMALLWatson_PR5

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SCREENSWatson_PR16

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Watson_PR14 copyGRAY

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SMALLWatson_PR12

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SMALLWatson_PR7

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Desktop

Personifying AI

IBM Watson

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Vertical Desktop

Athletics designed a kinetic identity to personify the behaviors and DNA of Watson, the groundbreaking cognitive computing system.

Athletics - IBM Watson

description

https://api.athleticsnyc.site/case_study/ibm-watson/

https://api.athleticsnyc.site/wp-content/uploads/2019/07/Athletics_IBM-Watson_Facebook.jpg

https://api.athleticsnyc.site/wp-content/uploads/2019/07/Athletics_IBM-Watson_Twitter.jpg

ocean_portrait1

Ocean_portrait1

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Ocean_portrait2

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Ocean_portrait3

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Ocean_shape7

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CROPPEDOcean_Site_16x9

ocean_purple-random-copy

Ocean_purple-random copy

ocean_guidelines

Ocean_guidelines

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Ocean_Icons copy

ocean_header1

Ocean_HEADER1

Visualizing the Cloud

IBM Cloud

vertical-desktop-5

Athletics designed IBM Cloud a brand identity that humanizes and poeticizes the digital “genetics” of the web, and the brilliant individuals who define it.

Athletics - IBM Cloud

https://api.athleticsnyc.site/case_study/ibm-cloud/

https://api.athleticsnyc.site/wp-content/uploads/2019/07/Athletics_IBM-Cloud_Facebook.jpg

https://api.athleticsnyc.site/wp-content/uploads/2019/07/Athletics_IBM-Cloud_twitter.jpg

02spring_logoidslow

02Spring_LogoIDSlow

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07Spring_UI

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04Spring_Flliper_B

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Spring_Logo_2

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08Layout

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10Type_click_through

A Brand for All Seasons

Spring

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vertical-desktop-6

Athletics developed a new identity for Spring, the shopping platform that has since become a major force in the online fashion and retail space.

Athletics - Spring

https://api.athleticsnyc.site/case_study/spring/

https://api.athleticsnyc.site/wp-content/uploads/2019/05/Athletics_Spring-_Facebook.jpg

https://api.athleticsnyc.site/wp-content/uploads/2019/05/Athletics_Spring_twitter.jpg

carlen_still-life_sm

carlen_packaging

carlen_cards

Carlen_cards

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candle_inset

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carlen_letterhead-halfsize

carlen_site_new

Carlen_Site_new

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Athletics-Carlen-Parfums_5

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Hero-Banner_4_SM

header_image

Ungendering Fragrance

Carlen Parfums

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Athletics upended luxury conventions in favor of a stark system to elevate Carlen's rigorous focus on ingredient and experience.

Athletics - Carlen Parfums

https://api.athleticsnyc.site/case_study/481/

https://api.athleticsnyc.site/wp-content/uploads/2019/05/Athletics_CarlenParfums_Facebook.jpg

https://api.athleticsnyc.site/wp-content/uploads/2019/05/Athletics_CarlenParfums_Twitter.jpg

Sample Category

Read about the Starter Kit on Medium

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