The totem rebus is featured as the primary IBM signature throughout IBM Consulting communications. Why the totem rebus instead of the classic IBM 8-bar? Because nothing defines IBM Consulting more than the people behind it, and the totem’s anthropomorphic quality puts the human factor in the front seat. It’s a nod to IBM’s consultants and partners and a frank statement of how, in the ongoing dance between humans and technology, humanity prevails.

The IBM Consulting color palette is built from the colors found within the original full-color totem rebus, but adapted to reflect the freshness, optimism and inclusion that defines the new era of business.