counter_hero_8

Horizontal lines within the new wordmark reference the name’s origin: a kitchen or lunch counter.

logo_1

quad-1

Because the newsroom produces many stories that aren’t image-driven, we built in prominent article titles and flexible color blocks to make every article alluring—imagery or not.

thecounter_headers

TheCounter_Headers

thecounter_article_mobile

TheCounter_article_mobile

homepage-5

counter-insta2-2

counter-insta2

explore-2

The photographic approach reinforces this idea of intersection and creates an identifiable look and feel easily executed by a small newsroom with limited resources and rapid turnaround rates.

nav-3

read_blue

image_blur_yellow-2

image_blur_yellow

explore_cycle_darkgrey

newsprint-3up

thecounter_cards-3

Fact and friction in American food

The Counter

thecounter_thumbnail_vertical

Athletics

Athletics - The Counter

max-snippet:-1, max-image-preview:large, max-video-preview:-1

robots

https://athleticsnyc.com/case_study/the-counter/

https://api.athleticsnyc.site/wp-content/uploads/2020/01/Athletics_SitePreview.jpg

twitter:card

twitter:title

twitter:site

twitter:image

twitter:creator

nsc_flight2

NSC_Flight2

nsc_wordmark

NSC_Wordmark

nsc_hat_1

NSC_Hat_1

nsc_player_3

NSC_Player_3

nsc_mukhtar_1

NSC_Mukhtar_1

nsc_player_2

NSC_Player_2

nsc_merch

NSC_Merch

The New Beat

Nashville Soccer Club

nsc_n

NSC_N

nsc_n_half

NSC_N_half

Athletics - Nashville Soccer Club

https://athleticsnyc.com/case_study/nashville-soccer-club/

twitter:description

2upwatson

2upWatson

smallwatson_pr5

SMALLWatson_PR5

screenswatson_pr16

SCREENSWatson_PR16

watson_pr14-copygray

Watson_PR14 copyGRAY

smallwatson_pr12

SMALLWatson_PR12

smallwatson_pr7

SMALLWatson_PR7

desktop-3

Desktop

Personifying AI

IBM Watson

vertical-desktop-4

Vertical Desktop

Athletics designed a kinetic identity to personify the behaviors and DNA of Watson, the groundbreaking cognitive computing system.

Athletics - IBM Watson

description

https://athleticsnyc.com/case_study/ibm-watson/

https://api.athleticsnyc.site/wp-content/uploads/2019/07/Athletics_IBM-Watson_Facebook.jpg

https://api.athleticsnyc.site/wp-content/uploads/2019/07/Athletics_IBM-Watson_Twitter.jpg

snwq_q4index-2

SNWQ_Q4Index

snwq_site_q4article2

SNWQ_Site_Q4Article2

snwq_mobile

SNWQ_Mobile

snwq_site_q4article3

SNWQ_Site_Q4Article3

snwq_site_q4article_heatmap

SNWQ_Site_Q4Article_Heatmap

wq_issue-structure

WQ_Issue Structure

In terms of visual design, we adapted ServiceNow’s brand identity with a crisp editorial feel for the Quarterly, seeking to appeal to our C-Suite audience.

snwq_uielements

SNWQ_UIElements

snwq_magazines

SNWQ_Magazines

snwq_printspreads2

SNWQ_PrintSpreads2

snwq_header

SNWQ_Header

Built for readers and business leaders

Workflow Quarterly

snwq_header_vertical

SNWQ_Header_Vertical

Athletics - Workflow Quarterly

https://athleticsnyc.com/case_study/workflow-quarterly/

https://api.athleticsnyc.site/wp-content/uploads/2020/04/SNWQ_Header_OG.jpg

ocean_portrait1

Ocean_portrait1

ocean_portrait2

Ocean_portrait2

ocean_portrait3

Ocean_portrait3

ocean_shape7

Ocean_shape7

croppedocean_site_16x9

CROPPEDOcean_Site_16x9

ocean_purple-random-copy

Ocean_purple-random copy

ocean_guidelines

Ocean_guidelines

ocean_icons-copy

Ocean_Icons copy

ocean_header1

Ocean_HEADER1

Visualizing the Cloud

IBM Cloud

vertical-desktop-5

Athletics designed IBM Cloud a brand identity that humanizes and poeticizes the digital “genetics” of the web, and the brilliant individuals who define it.

Athletics - IBM Cloud

https://athleticsnyc.com/case_study/ibm-cloud/

https://api.athleticsnyc.site/wp-content/uploads/2019/07/Athletics_IBM-Cloud_Facebook.jpg

https://api.athleticsnyc.site/wp-content/uploads/2019/07/Athletics_IBM-Cloud_twitter.jpg

Sample Category

Read about the Starter Kit on Medium

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