t5_casestudy_ooh

T5_casestudy_OOH

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T5_casestudy_bracelets

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T5_casestudy_insta

Expanding the system to other geometric shapes that proportionally correspond to the Super T, we reinforce the airport reference wherever possible. Clean and confident, the new brand identity is designed to build associations between the Super T and Terminal 5, giving attendees and artists alike a new perspective on a familiar destination.

t5_casestudy_ooh2

T5_casestudy_OOH2

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T5_casestudy_cal

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T5_casestudy_EventPapers

It Might Get Loud

Terminal 5

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T5_CaseStudy_Thumbnail_portrait

Athletics

Athletics - Terminal 5

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robots

https://athleticsnyc.com/case_study/terminal-5/

https://api.athleticsnyc.site/wp-content/uploads/2020/01/Athletics_SitePreview.jpg

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twitter:title

twitter:site

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twitter:creator

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Horizontal lines within the new wordmark reference the name’s origin: a kitchen or lunch counter.

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Because the newsroom produces many stories that aren’t image-driven, we built in prominent article titles and flexible color blocks to make every article alluring—imagery or not.

thecounter_headers

TheCounter_Headers

thecounter_article_mobile

TheCounter_article_mobile

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The photographic approach reinforces this idea of intersection and creates an identifiable look and feel easily executed by a small newsroom with limited resources and rapid turnaround rates.

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image_blur_yellow

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Fact and Friction in American Food

The Counter

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Athletics - The Counter

https://athleticsnyc.com/case_study/the-counter/

meet-nyu_category_4

Meet-NYU_category_4

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Meet-NYU_HomepageFull

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Meet-NYU_mobile_4

meetnyu_windowwrap

MeetNYU_WindowWrap

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Meet-NYU_-Article_6

Since the design was built around a diversity of voices, there are six different article templates or styles for authors to choose from.

We developed a photo treatment style to illustrate abstract subjects and unify imagery.

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Meet-NYU_image-treatment

meet-nyu_homepage

Meet-NYU_homepage

Amplifying Voices at a Prestigious Global University

Meet NYU

meet-nyu_headertall

Meet-NYU_HeaderTall

Athletics - Meet NYU

https://athleticsnyc.com/case_study/meet-nyu/

https://api.athleticsnyc.site/wp-content/uploads/2019/11/MeetNYU_WindowWrap.jpg

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NSC_Flight2

nsc_wordmark

NSC_Wordmark

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NSC_Hat_1

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NSC_Player_3

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NSC_Mukhtar_1

nsc_player_2

NSC_Player_2

nsc_merch

NSC_Merch

The New Beat

Nashville Soccer Club

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NSC_N

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NSC_N_half

Athletics - Nashville Soccer Club

https://athleticsnyc.com/case_study/nashville-soccer-club/

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2upwatson

2upWatson

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SMALLWatson_PR5

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SCREENSWatson_PR16

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Watson_PR14 copyGRAY

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SMALLWatson_PR12

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SMALLWatson_PR7

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Desktop

Personifying AI

IBM Watson

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Vertical Desktop

Athletics designed a kinetic identity to personify the behaviors and DNA of Watson, the groundbreaking cognitive computing system.

Athletics - IBM Watson

description

https://athleticsnyc.com/case_study/ibm-watson/

https://api.athleticsnyc.site/wp-content/uploads/2019/07/Athletics_IBM-Watson_Facebook.jpg

https://api.athleticsnyc.site/wp-content/uploads/2019/07/Athletics_IBM-Watson_Twitter.jpg

Sample Category

Read about the Starter Kit on Medium

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