Catskill Art Space

Local Passion with a Global Perspective

Our Role

Strategy, Art Direction, Brand Identity

Catskills transformed

Art for all

Global art, local soul

Catskills transformed. The Cultural Current: Ever a refuge for nature lovers, the Catskills are experiencing a cultural and economic renaissance. Buoyed by a fresh influx of city escapees, there's a different air about the place, as new mixes with old, rugged with refined.

Art for all. Catskill Art Space celebrates and supports its diverse community while opening the doors to a global audience placing Livingston Manor on the map as a premier arts destination in the Catskills region.

Global art, local soul. CAS strives to be a world-class art institution while celebrating its deep roots in the Catskills. By bringing diverse art perspectives from the world into the community, they're changing perceptions of what a regional arts organization can do and be.

Regional Arts Redefined

Catskill Art Space is Livingston Manor’s premier arts organization that is leading an artistic transformation of Livingston Manor and its environs. Central to its mission, CAS is committed to developing ambitious programming, fundraising, and community engagement. With a sophisticated mix of visual art, music, dance, and film, CAS is a world-class arts destination that champions local pride with a global perspective. Athletics worked with Catskill Art Space to develop a new brand identity that reflects its future forward ambitions while remaining true to the heart and soul of Sullivan County.

Signature for creativity

The mark for Catskill Art Space “CAS” was developed in a gestural style to evoke the many expressions of the community — the river that goes through the town, the curves of local creatures, and an ode to the fly fishing line. This purposeful ambiguity always comes back to Livingston Manor. By balancing the human with clarity and contemporary precision, the sinuous mark is easily readable for events and environmental graphics and in the form of a monogram for smaller, personalized moments.

“We’re trying to open the doors in a way, so more people will come in. It’s challenging, breaking down the perceptions of what an art gallery or art center is.”
Sally Wright. Executive Director, Catskill Art Space

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Utility meets elegance

The typeface Lars Extended Light was selected for its versatility and ease of use. With universal appeal and contemporary sophistication, Lars gives the Catskill Art Space team a typographic voice that will complement and reinforce their wide variety of creative exhibitions and performances.

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Honoring the natural environment

For the CAS brand, its naturalistic palette reflects the local environment. The neutral suite of core colors allows for the vitality of CAS’s art and programming to take the foreground. A secondary accent palette of red purple and green provides brand recall and visual impact for key communications.

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The color palette lives between two worlds—a serious neutral set designed to quietly support the art and vibrant pops to amplify our sense of place.

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The renovated gallery seamlessly unites the old with the new—reinvigorating the space without compromising its origin, an inspiration for the final visual identity. Photos courtesy of Zach Hyman

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