Dynamic Content Experiences
Redefining Storytelling For Leading Digital Platforms
Athletics has been at the forefront of digital publishing for over 15 years, partnering with some of the most influential organizations across various industries.
The following projects are a select few from our case studies, spanning diverse industries, set new standards for digital publishing by seamlessly integrating brand, technology, and creative strategy into immersive storytelling.
Through partnerships with iconic institutions like the New Museum and thought leaders like the New York Review of Books, Athletics has developed innovative platforms that transform how audiences engage with content and how teams publish effectively. In an era of rapid digital transformation, Athletics has been a trusted partner in building intuitive, user-centered systems that elevate both legacy and contemporary brands.
These projects, spanning diverse industries, set new standards for digital publishing by seamlessly integrating brand, technology, and creative strategy into immersive storytelling.
New Museum
Reimagining the Avant-Garde for the Digital Era
For nearly five decades, the New Museum has stood as a beacon of cutting-edge art, technology, and culture. Athletics worked closely with the institution to refresh its brand and redesign its website, addressing the evolving needs of contemporary audiences. The new digital platform makes art more accessible through enhanced exhibition narratives and live event updates. By putting visitors at the center of the experience, we brought the New Museum’s progressive vision to life in a vibrant, community-focused online environment.
Learn more about New Museum
The Nation
Preserving History, Inspiring Progress
With a legacy dating back to 1865, The Nation has long been a voice for progressive political discourse. Athletics worked with the publication to reinforce its position as a leader in independent journalism. Through a modernized site and intuitive user journeys, we amplified The Nation’s editorial integrity while making it easier for readers to engage with its rich history. The result is a streamlined digital experience that reflects The Nation’s deep commitment to democracy and social justice.
Learn more about The Nation
“As our country and the world undergo extraordinary and tectonic shifts, these times demand that The Nation be ever bolder, willing to unleash our imaginations and ready to think anew. ”
Katrina vanden Heuvel. Editorial Director & Publisher of The Nation
New York Review of Books
Attracting New Audiences to a Literary Institution
Since its founding in 1963, the New York Review of Books has been a leader in literary criticism. Athletics was invited to redesign the platform to help attract a younger, more diverse readership while preserving its intellectual rigor. Through bold digital design and strategic content reorganization, we modernized the Review’s digital identity without sacrificing its rich heritage. Our work provided a clear framework for showcasing both print and online content, creating a balanced experience that appeals to both longtime subscribers and new readers.
Learn more about NYRB
Guild
Empowering Career Growth Through Storytelling
Guild is a career opportunity platform that partners with Fortune 1000 companies to provide education and career pathways to their employees. Athletics developed Guild’s digital platform, extending its brand into the digital space with rich storytelling modules. The site celebrates Guild’s impact on career mobility by showcasing real stories of learners and their journeys, while intuitive navigation ensures a seamless user experience. This project earned Athletics a Webby Award for its innovative approach to brand storytelling.
Learn more about Guild
Creative Ecosytems
Athletics partnered with activist-creative Annika Hansteen-Izora to develop Creative Ecosystems, a platform connecting Black creatives with resources and communities. Built using WordPress for easy user-generated content, the brand and digital directory celebrate Black art and imagination. The project evolved from a collaborative design process in Figma, focusing on a typographically strong, expressive, yet simple interface. The team’s integration of creative expression and technical execution resulted in a user-friendly site that exceeded expectations, earning a Webby nomination and cultivating a growing audience. This project highlights the team’s expertise in blending brand building and product creation through deep collaboration.
Learn more about Creative Ecosystems
“The lines between brand building and product creation are being redefined and we are excited to be at the forefront of a new era of possibilities.”
— Athletics
Pulitzer Art Foundation
Pulitzer Arts Foundation is known for its eclectic, contemplative approach to art. Athletics crafted a visual identity that reflects the institution’s open, interpretive style. Through a minimalist design featuring clean typography and strategic use of negative space, we ensured the digital platform complemented Pulitzer’s serene physical spaces.
The redesigned site offers a flexible and easy-to-maintain system, enabling the small internal team to manage the site effectively while maintaining a sophisticated, user-friendly experience.
Learn more about Pulitzer Arts Foundation
Reaktor
Reaktor builds custom software of the highest order, digital products powering some of the world’s biggest brands. The notion of a signature duality between IQ and EQ became an organizing principle for site explorations with Reaktor. One concept was to bring previously siloed Reaktor.com content (blog posts, articles, podcast episodes, announcements) closer together into an expressive, exploratory content library—and to organize it in such a way that it could be made filterable and searchable.
Learn more about Reaktor
“Athletics partnership and collaboration helped us develop a new brand system that is a true celebration of Reaktor's work and people.”
Riikka Friman. Chief Marketing Officer at Reaktor
Meet NYU
Amplifying Voices at a Prestigious Global University
To attract the next generation of talented students, NYU turned to Athletics for a compelling new editorial platform combining a number of existing digital admissions properties. The new platform, Meet NYU, was designed to amplify two significant voices: students and staff. Built with versatile editorial tools, Meet NYU allows the Admissions department’s publishing team to weave a range of narratives related to a range of student and staff needs, resulting in increased admissions site traffic and audience engagement with content.
Learn more about Meet NYU
XQ Institute
Transforming Education for the 21st Century
XQ Super School, part of the Emerson Collective, aims to transform the high school experience for students across the U.S. Athletics developed a holistic digital platform for XQ, designed to empower educators, students, and policymakers. By creating an intuitive content management system, we ensured that XQ’s message of educational innovation reached a broad audience. The site features real stories of high school students, emphasizing XQ’s commitment to reimagining education.
Learn more about XQ Institute
Brightly
Inspiring a New Generation of Readers
Brightly, a digital platform by Penguin Random House, helps parents and educators foster a love of reading in children. Athletics worked with Brightly to create an engaging site experience, offering book recommendations and educational resources that guide families through every stage of a child’s reading journey. The platform is designed to build trust with parents by focusing on education rather than sales, making Brightly a trusted resource in the world of children’s literacy.
Learn more about Brightly
American Theatre Wing
Celebrating the Legacy of Theatre
Best known for founding the Tony Awards, the American Theatre Wing needed a responsive platform to showcase its rich archive of interviews and videos. Athletics developed a digital experience that celebrates the Wing’s history while offering new content for today’s audiences. The redesigned website not only highlights the current theatre scene but also provides a deep dive into decades of theatrical history.
Learn more about American Theatre Wing
“Athletics stands at the forefront of innovation, where expertise and creativity converge to deliver tailored solutions that perfectly align with our clients' needs. With a highly skilled team of developers rooted in design, we continually navigate the evolving landscape of industry trends to ensure exceptional, client-focused service.”
Ross Luebe, Head of Creative Technology