Chromebook Plus

Lightweight to Leading-Edge

Our Role

Research, Strategy, Visual Identity, Art Direction, Brand Voice, Product Renders, 3D Motion

Collaborators

CATK, This Place, Arts & Letters, Hornet, Huge

A tradition of innovation

Building next-generation now

Designed to get more done

A tradition of innovation. In 2011, Google introduced the world to a new category of laptops – quick, easy-to-use Chromebooks that offer reliable performance and unmatched security on a groundbreaking open-source operating system

Building next-generation now. Chromebook envisioned a future of quicker, lighter-weight laptops that enable you to do everything you want to on a laptop, without the sluggishness of a heavy operating system.

Designed to get more done. The all-new Chromebook Plus takes this vision to the next level, with double the performance, built-in Google apps, and powerful new AI capabilities. It’s a laptop that helps you get amazing things done more quickly, easily, and beautifully, at a starting price of $399.

Double the performance and immersiveness

Chromebook Plus ups the game, making an already fast experience quicker and more immersive with sharper resolution displays, built-in Google apps, and new AI capabilities. To bring this quickness and immersiveness to life, we developed an identity system that purposefully challenges its own boundaries. We allow beautiful laptop imagery to extend past colorful frames and in-app UI to pop off computer screens. The takeaway is a Chromebook Plus experience that accelerates you into amazing.

The Logo

Our first charge was to design the new Chromebook Plus logo, to be featured on product as well as in retail and digital environments.

The full logomark lockup with the Chrome ball, spinning in action.

Launch Video

The multiple elements of our Chromebook Plus system are designed to work in concert, as shown in this launch video produced by our wonderful collaborators, Arts & Letters and Hornet. (Shout out to CATK as well for their extensive motion explorations.)

Chromebook, plus so many amazing features

The embedded syntax within the name Chromebook Plus inspired us to create a simple typographic system for communications about additional “Plus” product features and content partnerships. Chromebook Plus _______ is a flexible setup that contextualizes the product name and allows content creators to list multiple benefits at once: Intel Core Processor, Adobe, Magic Eraser, Google Workspace, etc.

Partnerships Plus

This logo-based typographic system helps Chromebook Plus celebrate brand partnerships, product features, and customer benefits, all in one place.

Capturing devices in motion

Since Chromebook Plus is a new category of Chromebooks, we wanted to bring more dynamism and action to the whole product lineup. We partnered with the 3D motion experts at Colors and the Kids to explore synchronized choreography, setting multiple Chromebook Plus devices in motion. These explorations provided a visual model for showing and discussing the entire device lineup at once.

Do more than you thought you could

We designed the identity system to help Chromebook Plus tell a story—about the magical quickness and immersiveness of the devices, but also about the amazing things you can do with them.

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“More than 10 years ago, we created Chromebooks to bring you easy-to-use computers that offer reliable performance and unmatched security. Today, we're introducing a new category of Chromebooks that takes the promise even further: Chromebook Plus”
John Maletis. Vice President, ChromeOS Product, Engineering and UX

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