Chromebook Plus

Chromebook Plus ups the game, making an already fast experience quicker and more immersive with sharper resolution displays, built-in Google apps, and new AI capabilities. To bring this quickness and immersiveness to life, we developed an identity system that purposefully challenges its own boundaries. We allow beautiful laptop imagery to extend past colorful frames and in-app UI to pop off computer screens. The takeaway is a Chromebook Plus experience that accelerates you into amazing.

Our first charge was to design the new Chromebook Plus logo, to be featured on product as well as in retail and digital environments.

The multiple elements of our Chromebook Plus system are designed to work in concert, as shown in this launch video produced by our wonderful collaborators, Arts & Letters and Hornet. (Shout out to CATK as well for their extensive motion explorations.)

The embedded syntax within the name Chromebook Plus inspired us to create a simple typographic system for communications about additional “Plus” product features and content partnerships. Chromebook Plus _______ is a flexible setup that contextualizes the product name and allows content creators to list multiple benefits at once: Intel Core Processor, Adobe, Magic Eraser, Google Workspace, etc.

Since Chromebook Plus is a new category of Chromebooks, we wanted to bring more dynamism and action to the whole product lineup. We partnered with the 3D motion experts at Colors and the Kids to explore synchronized choreography, setting multiple Chromebook Plus devices in motion. These explorations provided a visual model for showing and discussing the entire device lineup at once.

We designed the identity system to help Chromebook Plus tell a story—about the magical quickness and immersiveness of the devices, but also about the amazing things you can do with them.