Digital Publishing, Digital Collateral, Research and Strategy, Responsive, Web Design and Development, UI / UX Design
The Nation, Tré Seals of Vocal Type
Shifting paradigms. Opening minds.
The Nation engaged Athletics to help reinforce and amplify The Nation’s position at the forefront of progressive political and cultural discourse through a modernized site experience and dynamic storytelling. The Nation’s intuitive and inviting editorial platform is designed to engage more deeply with new and existing users while celebrating its modernity and relevance. This encompassed re-envisioning The Nation’s brand behaviors for digital while improving user journeys, taxonomies, simplifying article types, and increasing subscriptions and conversion.
Purposeful by design
The Nation’s signature red is the driving signifier for both brand recall as well as key actions. The openness of the white printed page is retained in digital while red rules are used for information delineation. A secondary palette has been introduced to help bring optimism and visual flexibility without overwhelming The Nation’s core brand colors.
“As our country and the world undergo extraordinary and tectonic shifts, these times demand that The Nation be ever bolder, willing to unleash our imaginations and ready to think anew. ”
Katrina vanden Heuvel. Editorial Director & Publisher of The Nation
Looking beyond the page
In the process of developing The Nation’s site experience, Athletics explored how the Nation brand could be expressed beyond digital. The Nation’s refreshed word mark is a strong, elegant, and timeless expression of it’s mission: The Nation speaks truth to power to build a more just society.