Athletics

Pulitzer Arts Foundation

Dialogue of Art and Space

Our Role

Brand Writing, Physical Environments and Exhibitions, Print, Web Design and Development

Creating a Singular Space

Pulitzer Arts offers a unique curatorial approach. With no wall text or stanchions, they seek to evoke the experience of experiencing art “as if viewing it in your own home.” Tadao Ando’s first public building in North America, the space illustrates Ando’s attention to the elements—specifically light and water—and his signature use of concrete, poured in place over an exacting, four-year process. In addition, Ando collaborated with artists Ellsworth Kelly and Richard Serra to conceive and install the Pulitzer’s three permanent interior works. The overall experience has been described as a sanctuary-like, “serene setting for contemplation of art.”

The stacked wordmark is inspired by the three stories of the museum.

In 2018 the Foundation was nominated for a Webby in the Mobile Sites & Apps category for Cultural Institutions.

Pops of color add moments of levity to an otherwise stark identity.

Nothing stands between art and viewer

Inspired by the museum’s unorthodox union of art, space, and culture, the brand identity Athletics designed never detracts from the unmediated experience of communing with the Foundation’s outstanding collection and rotating exhibits. With minimalist typography, a monochromatic color palette, and strategic use of negative space, the brand perfectly reflects the purity of the Pulitzer Arts Foundation experience. The brand culminated in a renewed digital experience, designed and developed by the Athletics team.

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Quiet typography lets photography and artworks get the attention they deserve.