Insights

Thoughts

Can’t B2B Branding Just Be B2C

How artists should get paid in the age of AI

In the age of generative AI, traditional art licensing no longer fits. Discover how brands and artists can build fair, transparent frameworks for AI-trained creative work—shifting from ownership to participation and ensuring creators get paid for the value they help generate.

Artist Compensation and AI

Why the World Cup Matters

In Conversation

Startups Decoded Podcast

Design Next Podcast

Trust Signals

Grainy quality image generated with AI of a double exposure. One image is of a window with trees, it overlays on a landscape of bushes and mountains.

Learn how our team built a Slack chatbot for generating images with gpt-image-1, from initial "vibe-coding" to a successful implementation.

Labs

From Vibe‑Code to Visuals

How the New Museum transformed its digital engagement with a headless WordPress architecture providing scalability, enhanced performance, and seamless integration with the New Museum’s expanding digital and physical infrastructure.

New Museum. Transforming Digital Engagement

Why solid-state battery startups need better branding

Solid State Brands

The ideas and dialogues that embody our values as a brand studio, express our views on business and brand, and provide a window into our thinking and culture. 

News

Newsletter

Athletics Quarterly. Edition 6

Every year Athletics takes a few days to set aside work to come together as a studio. This year we had the good fortune of traveling to the West Coast to spend some time soaking up the sun in Palm Springs.

Culture

Athletics Offsite. Palm Springs

Athletics Design Intern Sun Ho Lee takes us through some of her favorite logos from Korea

Logos We Love

Logos We Love (Korean Edition)

The ideas and dialogues that embody our values as a creative studio, express our views on business and brand, and provide a window into our thinking and culture. 

Athletics Quarterly. Edition 5

We’re joined by Jake Sherry, founder and distiller at Isolation Proof, a small batch distillery focusing on cultivating a sustainable no-nonsense, spirit-forward cross between a London Dry and New American style gin using refreshing and colorful seasonal ingredients.

In Conversation w. Jake Sherry of Isolation Proof

Athletics Designer Rob Farmer take us through his favorite nostalgic logos from down under

Logos We Love (Aussie Edition)

Athletics Quarterly. Edition 4

View from Mount Tremper, Phonecia, New York

Steeped in history, high culture, and a desire to get out of the city, New Yorkers have long romanticized the Catskills. From its days as the home of the Esopus and Mohicans, to Gilded Age playground, and now hipster long-weekend getaway, ….. (same) For better or worse, our imagination of the Catskills changes as fast as New York City, creating as many design opportunities as it does challenges.

Designing Escape Country

Athletics Quarterly. Edition 3

In Conversation w. Heather Hitchens of American Theatre Wing

Views from this year's Athletics Innovation Grant winner.

Plentitude: A Sustainable Drag Fashion Show

The Secret Art of Printing Beautiful Things with Noel Tocci

Evening Sessions

In Conversation w. Nashville SC and Major League Soccer

Athletics Quarterly Newsletter Edition 2.

Edition 2. Ideas and dialogues that embody our values as a creative studio, express our views on business and brand, and provide a window into our thinking and culture.

Athletics Quarterly. Edition 2

Edition 1. Ideas and dialogues that embody our values as a creative studio, express our views on business and brand, and provide a window into our thinking and culture.

Athletics Quarterly. Edition 1

Athletics sits down with Georg Petschnigg, the Head of Product Design at The New York Times.

In Conversation w. Georg Petschnigg

Looking back at some colorful moments from Athletics projects from the past twelve months.

Work

So Long 2021

Athletics Innovation grantees, Tree Thompson and Ellen Voorheis host a community screen printing event and gallery show benefitting local mutual aid group Bed-Stuy Strong.

Recap: Merch for Mutual Aid

A candid chat with Athletics Technical Director Ross Luebe – one of many Texans in the studio, and the force behind just about all of our digital projects.

In Conversation with Ross Luebe

Announcing an exciting new employee grant program designed to advance innovation within our practice.

Athletics Innovation Grant

The fifth installment of our audio series of friendly chats amongst Athletics team members on subjects of personal or professional interest

In Conversation with Annika Hansteen-Izora

How Athletics and Simon Pyke translated strategy into sound for Citrix, and made it sing

The Sound of Space

In the fourth installment of Logos We Love, Athletics Designer Ana Realmuto shares her favorite marks of summer.

Logos We Love (with Ana Realmuto)

Athletics chats with our very own Senior Project Manager, Kathryn Farwell.

In Conversation with Kathryn Farwell

Our team members share a few ways they make mental health a priority, from sleep to cat cuddles to therapy.

Mental Health Matters

To celebrate Asian / Pacific American Heritage Month, our team shares the AAPI individuals who inspire us in work and life.

AAPI Inspirations

Athletics was awarded a People’s Choice Webby for our work with The New York Review of Books!

NYRev Won a Webby

In the third installment of Logos We Love, Athletics Designer Ellen Voorheis shares her favorite brand mascots.

Logos we Love–Mascot Edition! (with Ellen Voorheis)

Barnes Foundation Art Director Olivia Verdugo explores the living legacy of Albert Barnes’s vision for a truly democratic arts institution.

Albert Barnes and the Dangerous Idea of Art for All

Three of our projects (The New York Review of Books, XQ Super Schools, and Amplify Reading) have been recognized by The Webby Awards. To win, we need you! Vote today and spread the word. Thanks for your support.

2021 Webby Nominations

The third installment of our audio series of friendly chats amongst Athletics team members on subjects of personal or professional interest.

In Conversation: Jaime Patino-Calvo on Culture, Creativity, and Color

One year since we closed our doors in the midst of a worsening health crisis, our team shares how the past twelve months have made us stronger.

One Year Stronger

In honor of International Women’s Day, we celebrate nine (seriously) amazing women who inspire our creativity.

Three Cheers for Inspiring Women

Senior Strategist Zander Abranowicz shares his favorite marks, crests, and colophons, featuring ample cameos from the animal kingdom.

Logos We Love (with Zander Abranowicz)

Searching for an elegant solution to the challenge of embedding with Jameson Proctor, Richard Lehmann, and Allison Connell.

Better Embedding

The literature, articles, essays, poems, and other artful applications of language we’ve been disappearing into lately.

Lost in Words

Athletics Executive Creative Director Malcolm Buick explores beloved logos, and how they've influenced his practice.

Logos We Love (with Malcolm Buick)

The second installment of In Conversation, a new audio series of friendly chats amongst Athletics team members on subjects of personal or professional interest.

In Conversation: Jason Gnewikow on Design and Music

With this peculiar year (nearly) in the rear-view, we’re considering how we sized up against the colossal challenges of our time in our ‘Hindsight 2020’ post, available below.

Hindsight 2020

Meet some of the bright new faces at Athletics: Katherine Lee, Ana Realmuto, and Kelly Wang.

Welcome to the Team!

“The vote is the most powerful non-violent tool we have in a democratic society, and we must use it” — John Lewis (2016)