Preszler Woodshop

The Art of Utility

Preszler Woodshop hand-crafts heirloom-quality canoes using traditional woodworking techniques. Each and every boat is patiently molded from hundreds of hand-cut cedar strips in an exacting six-month process. The resulting vessels are functional works of art. Athletics was tasked with creating an identity that reflects Preszlerʼs adventurous spirit and elemental influences—wood, water, and sky.

Collaborators: Trent Preszler. Film by Randee Daddona for Newsday.
Art Direction, Brand Identity