Journey Easy

From the founder of Kayak comes Lola, a new breed of travel service that offers personalized, high-touch, on-demand travel assistance through an intuitive mobile app. From researching dream destinations to booking accommodations, Lola puts a friendly, expert concierge at your beck and call. Athletics crafted a visual system for Lola inspired by longitudinal and latitudinal lines, subtly translating the endless horizons of travel, inspiring us all to keep journeying.
Art Direction, Brand Identity, Brand Writing