IBM Watson

Personifying AI

Meet Watson, IBMʼs cognitive computing system. Pioneering the symbiotic relationship between human and machine, Watson was first celebrated for correctly answering the million dollar question on Jeopardy! Watson has since become a vital support tool in healthcare treatment decisions and beyond. Athletics reimagined Watsonʼs moving identity to showcase the systemʼs behaviors and DNA, personifying this abstract, powerful tool and reflecting Watsonʼs ever- evolving impact on the way we work, live, and learn.

Art Direction, Brand Identity, Physical Environments and Exhibitions