Art Direction, Brand Identity, Brand Writing, Packaging, Product Design and Fabrication Consultation
Pensa, The Clever Industry, James Lindars
From planes to pacifiers
Nanit was founded by a team of ex-Israel Defense Forces pilots and navigators. Informed by Nanit founder and CEO Dr. Assaf Glazer’s research into the health and wellness implications of video surveillance, the team planned to design and launch a next generation baby monitoring system. On a more personal level, Dr. Glazer had recently welcomed his first child into the world, and was pondering the inevitable concerns every parent faces with their first kid.
See more, monitor less
The central challenge in this project was how to introduce this novel technology to the parenting market while transcending the negative connotations of “surveillance.” We understood that while Nanit is ostensibly a product for babies, our first task was obviously to appeal to young parents. In response, we focused on the product’s useful health metrics and attractive industrial design, avoiding the predictable pink and light blue palette associated with baby products for a more contemporary system of red and navy. The entire brand was grounded in a concept we called “See Better,” which permeated industrial design, naming, the iconic gesture of the physical device, and the logo.
The brand we designed encompassed a visual toolkit, product design, and packaging design. In addition, we developed an icon library to keep UI consistent with the overall brand expression. The Nanit brand, from the logomark to the pattern system, is truly a kit of geometric parts, not unlike the Nanit product that arrives at your door. Intuitive, elegant, and friendly, the pieces snap together so you can see more, and monitor less.