IBM Blockchain
Revolutionizing B2B Exchange
Emerging from the world of cryptocurrency, blockchain’s trust-based mechanism is permeating, and potentially revolutionizing, how we work and interact in other fields. IBM sought to secure its position at the forefront of this radical technology, which increasingly informs its various services, offerings, and divisions. IBM enlisted Athletics to clarify Blockchain’s complexity through visual design and language.
Our Role:
Art Direction
Brand Identity
Brand Writing
Concept Development
Motion Graphics
Physical Environments and Exhibitions
Research and Strategy
Video Direction
Collaborators:
Co:Collective
Trust in technology
At its purest, blockchain’s open-source technology traces and coordinates enterprise-wide data, goods, and transactions. It is employed across global industrial networks for everything from automating cross-border commerce in banking, to providing medical professionals instant access to a patient’s full medical history.
“I believe blockchain will do for trusted interactions what the internet has done for information. ”
Ginni Rometty, CEO, IBM
Breakthrough in business
Athletics worked with IBM to forge a brand that poetically interprets Blockchain’s power while building associations between this bleeding edge technology and IBM’s many data-driven verticals. An open visual grid evokes unyielding security and freedom of access, creating a clean system to showcase stories about this new mechanism for global business which, whether we perceive it or not, is changing the fabric of the world’s largest and most complex industries.
