IBM Blockchain

Revolutionizing B2B Exchange

Our Role

Art Direction, Brand Identity, Brand Writing, Concept Development, Motion Graphics, Physical Environments and Exhibitions, Print, Research and Strategy, Video Direction

Collaborators

Co:Collective

Never break the chain

The building blocks of bitcoin

Authentically asserting authority

Clarifying the complex

Never break the chain. At its simplest, blockchain refers to information on a distributed digital ledger which is continuously verified by every user adding to it.

The building blocks of bitcoin. Emerging from the world of cryptocurrency, blockchain’s trust-based mechanism is permeating, and potentially revolutionizing, how we work and interact in other fields.

Authentically asserting authority. IBM sought to secure its position at the forefront of this radical technology, which increasingly informs its various services, offerings, and divisions.

Clarifying the complex. In 2018, IBM enlisted Athletics to clarify Blockchain’s complexity through visual design and language.

Trust in technology

At its purest, blockchain’s open-source technology traces and coordinates enterprise-wide data, goods, and transactions. It is employed across global industrial networks for everything from automating cross-border commerce in banking, to providing medical professionals instant access to a patient’s full medical history.

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“I believe blockchain will do for trusted interactions what the internet has done for information. ”
Ginni Rometty, CEO, IBM

Breakthrough in business

Athletics worked with IBM to forge a brand that poetically interprets Blockchain’s power while building associations between this bleeding edge technology and IBM’s many data-driven verticals. An open visual grid evokes unyielding security and freedom of access, creating a clean system to showcase stories about this new mechanism for global business which, whether we perceive it or not, is changing the fabric of the world’s largest and most complex industries.

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