Art Direction, Brand Identity, Brand Writing, Concept Development, Motion Graphics, Physical Environments and Exhibitions, Print, Research and Strategy, Video Direction
Trust in technology
At its purest, blockchain’s open-source technology traces and coordinates enterprise-wide data, goods, and transactions. It is employed across global industrial networks for everything from automating cross-border commerce in banking, to providing medical professionals instant access to a patient’s full medical history.
“I believe blockchain will do for trusted interactions what the internet has done for information. ”
Ginni Rometty, CEO, IBM
Breakthrough in business
Athletics worked with IBM to forge a brand that poetically interprets Blockchain’s power while building associations between this bleeding edge technology and IBM’s many data-driven verticals. An open visual grid evokes unyielding security and freedom of access, creating a clean system to showcase stories about this new mechanism for global business which, whether we perceive it or not, is changing the fabric of the world’s largest and most complex industries.