Art Direction, Print, Web Design and Development, UI / UX Design
State14 (Nina and Dylan Griffin)
Keep Vermont cool Hotel Vermont is an independent boutique hotel in Burlington, Vermont.
Bed, breakfast, and then some The hotel has 125 rooms, conference and event spaces, a bar, and a farm-to-table restaurant all under one roof.
By the book After five years of successful operations, Hotel Vermont sought to rethink its digital presence, particularly its booking process.
A warm welcome Bringing Athletics on board, Hotel Vermont’s digital experience now lives up to the warmth and welcome of its physical location.
Stay a while
Underlying this digital challenge were a few overarching questions. How can we make a hotel site feel more like a hotel? How can we make the Hotel Vermont feel like an inseparable part of the Burlington community? And how can we tell a broader story about life in Burlington and Vermont in the context of a hotel website? Optimizing and extending the hotel’s current brand identity for use in digital, we helped organize, name, and label sections of their website to provide a broader picture of the hotel and its offerings. This led to a comprehensive reworking of the site’s UX, visual design, and front- and back-end development.
“The simple and elegant design has elevated engagement and ultimately has helped convert more direct bookings.”
Lauren Sanderson, Marketing Coordinator, Hotel Vermont
Print isn’t dead
Arranging a new partnership between the hotel and popular Vermont lifestyle blog State14, we brought a new wave of high quality editorial stories to the hotel site, and designed the first issue of a new biannual newsprint broadsheet publication (a collaboration between the hotel and State14). Advising and art-directing content, we guided the production of a new photoshoot, and made recommendations around the length and subject matter of content.