Hotel Vermont

Digital Hospitality

Our Role

Art Direction, Print, Web Design and Development, UI / UX Design


State14 (Nina and Dylan Griffin)

  • Keep Vermont cool Hotel Vermont is an independent boutique hotel in Burlington, Vermont.

  • Bed, breakfast, and then some The hotel has 125 rooms, conference and event spaces, a bar, and a farm-to-table restaurant all under one roof.

  • By the book After five years of successful operations, Hotel Vermont sought to rethink its digital presence, particularly its booking process.

  • A warm welcome Bringing Athletics on board, Hotel Vermont’s digital experience now lives up to the warmth and welcome of its physical location.

Stay a while

Underlying this digital challenge were a few overarching questions. How can we make a hotel site feel more like a hotel? How can we make the Hotel Vermont feel like an inseparable part of the Burlington community? And how can we tell a broader story about life in Burlington and Vermont in the context of a hotel website? Optimizing and extending the hotel’s current brand identity for use in digital, we helped organize, name, and label sections of their website to provide a broader picture of the hotel and its offerings. This led to a comprehensive reworking of the site’s UX, visual design, and front- and back-end development.

The simple and elegant design has elevated engagement and ultimately has helped convert more direct bookings.

Lauren Sanderson, Marketing Coordinator, Hotel Vermont

Print isn’t dead

Arranging a new partnership between the hotel and popular Vermont lifestyle blog State14, we brought a new wave of high quality editorial stories to the hotel site, and designed the first issue of a new biannual newsprint broadsheet publication (a collaboration between the hotel and State14). Advising and art-directing content, we guided the production of a new photoshoot, and made recommendations around the length and subject matter of content.

Expansive, immersive photography gives a sense of being in The Green Mountain State