Art Direction, Print, Web Design and Development, UI / UX Design
State14 (Nina and Dylan Griffin)
Stay a while
Underlying this digital challenge were a few overarching questions. How can we make a hotel site feel more like a hotel? How can we make the Hotel Vermont feel like an inseparable part of the Burlington community? And how can we tell a broader story about life in Burlington and Vermont in the context of a hotel website? Optimizing and extending the hotel’s current brand identity for use in digital, we helped organize, name, and label sections of their website to provide a broader picture of the hotel and its offerings. This led to a comprehensive reworking of the site’s UX, visual design, and front- and back-end development.
“The simple and elegant design has elevated engagement and ultimately has helped convert more direct bookings.”
Lauren Sanderson, Marketing Coordinator, Hotel Vermont
Print isn’t dead
Arranging a new partnership between the hotel and popular Vermont lifestyle blog State14, we brought a new wave of high quality editorial stories to the hotel site, and designed the first issue of a new biannual newsprint broadsheet publication (a collaboration between the hotel and State14). Advising and art-directing content, we guided the production of a new photoshoot, and made recommendations around the length and subject matter of content.