Since 2018 Athletics has been working closely with the team at Danish footwear company ECCO to explore ways to bring the 57-year-old brand to a new generation, in collaboration with ECCO Studios. We’re pleased to announce that the first expressions of the refreshed ECCO identity and brand strategy are now finding their way to Instagram, starting with a high-energy self-directed video by ECCO fans all over the world. The video corresponds to a new collection chosen and loved by the people in the film. Rooted in the idea that “Nobody Moves Like You,” the new brand aims to celebrate the weird and wonderful ways we move today. Stay tuned for a full case study coming soon, and follow ECCO on Instagram for more in the meantime.