Janteloven, or “the law of Jante,” is a Nordic literary term describing the behaviors conducive to social equality. At the risk of crude oversimplification, Janteloven puts society above the individual, encouraging humility and kindness while discouraging boastfulness and jealousy. More than a rigid code of conduct, it’s a fluid set of unspoken social norms. As a creative studio, we often look north for aesthetic inspiration, from Arne Jacobsen to Volvo, but there’s much to be gleaned from Scandinavian philosophical exports like Janteloven as well, particularly as we reassess the way we live, work, and interact emerging from the coronavirus pandemic.
In the spirit of mutual social betterment, we present this month’s Miscellaneous — our no-frills round-up of the cultural items inspiring Athletics, for the enjoyment of our community. Stay tuned for more editions in the coming months.
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Burns and Novick hunt elusive prey: the man behind the myth
Journey through time and design with this deep collection of vintage posters
Embrace of The Serpent
Scientists pursue a sacred plant in the Amazon in this striking 2015 black-and-white drama
“When I looked down from the bridge
Trout were flipping the sky
Into smithereens, the stones
Of the wall warmed me.”
From “May” by Seamus Heaney (1972)
Header Image – “Little Joe With Cow” by Yasuo Kuniyoshi (1923)