Nanit

See More, Monitor Less

Nanitmeaning “goodnight” in Catalan, is a baby monitor unlike any other. Nanit’s video technology allows you to see more, which ultimately means monitoring less. Offering insight into your baby’s sleep habits, Nanit helps guide delicate nap and night-time parenting decisions. The Nanit visual identity expresses that the product is an innovative parenting tool well worth the investment, celebrating Nanit’s advanced video technology, safety, and modern design. The use of natural materials, playful patterns, and an inviting verbal approach express the product’s innate humanity—a tool made for parents and babies always front of mind.
Art Direction, Brand Identity, Packaging