Nanit—See More, Monitor Less

Nanit, meaning “goodnight” in Catalan, is a baby monitor unlike any other. Nanit’s video technology allows you to see more, which ultimately means monitoring less. Nanit offers insight into your baby’s sleep habits, helping guide delicate nap and night-time parenting decisions. The Nanit visual identity expresses that the product is an innovative parenting tool well worth the investment, celebrating Nanit’s advanced video technology, capacity for safety, and modern design. The use of natural materials, playful patterns, and an inviting verbal approach express the product’s innate humanity—a tool made for parents with baby always front of mind.
Art Direction, Brand Identity, Packaging