About us
We’re a brand innovation studio with a penchant for practicality.
Athletics was named for our first office: a dusty, un-air-conditioned boxing gym in an earlier, grittier incarnation of Williamsburg. None of us boxed. But it captured our founders’ scrappy entrepreneurialism.
We’ve since grown to a larger team and a proper office with windows and HVAC. But the spirit of that boxing gym survives: in our work, our collaborative style, and the creative values we fight for every day.
We make brands that get to work, which means going beyond guidelines and into reality. It means positioning our clients for the future, helping them scale globally and catch the world’s attention. It means treating every brief as the most important opportunity we’ve ever had.
Meet the Team
Alexa Aron
Head of People and Business Operations
Allison Connell
Creative Director
Christopher Kissock
Partner, Growth
Daniel Irizarry
Creative Director
David Swanberg
Creative Technologist
Faye Oliver
Designer
Gemma Hill
Program Manager
Jackie Zhang
Talent & Culture Lead
Jameson Proctor
Chief Executive Officer
Jason Gnewikow
Chief Culture Officer
Jeff Jackson
Senior Creative Operations Director
Katherine Lee
Executive Strategy Director
Kathryn Farwell
Head of Client Experience
Katie Mias
Design Director
Kristen Ord
Managing Director
Liam Powell
Associate Strategy Director
Lola Jacobs
Senior Program Manager
Madeline Chu
Associate Strategist
Malcolm Buick
Chief Creative Officer
Matt Colangelo
Senior Strategy Director
Matt Owens
Chief Design and Innovation Officer
Moyna Ghosh
Program Director
PJ Pan
Associate Motion Designer
Rand Rivera
Associate Designer
Richard Lehmann
Associate Director, Creative Technology
Ross Luebe
Head of Creative Technology
Sebastian Páez Delvasto
Design Director
Sun Ho Lee
Senior Designer
Selected Clients
Arts & Culture
- American Theatre Wing
- Architectural League of New York
- Brooklyn Steel
- Castkill Art Space
- Creative Ecosystems
- Creative Time
- Terminal 5
- The Counter
- The Museum of Modern Art
- The Museum of the City of New York
- The Nation
- The New Museum
- The New York Review of Books
- The Obie Awards
- Pulitzer Arts Foundation
- The Pulitzer Prizes
Consumer Technology
- Amazon
- Google Chromebooks
- Nanit
- Nimble
- Square
- WeTransfer
- Zapier
CPG
- Isolation Proof
- Johnson & Johnson
- Kingston Standard
- Mrs Meyers
- Rambler
- S.C. Johnson & Son
Education
- Amplify
- Guild
- XQ Institute
- New York University
- Code Nation
- MIT Sloan
- NYU Stern
- UC Davis
Enterprise Technology
- Cisco
- Citrix
- CommerceIQ
- IBM
- Okta
- Reaktor
- SAP
- ServiceNow
- ShareFile
- Siemens
- WordPress VIP
Financial Services
- Banked
- Fidelity Investments
- Fleetcor
- J.P Morgan
- Square
Health and Wellness
- Elysium Heath
- Galileo Health
- Glo
- Hubble Contacts
- Johnson & Johnson
- Komodo Health
- Tia
Hospitality & Real Estate
- Aska
- Culdesac
- Hotel Vermont
- The Graham & Co Hotel
- William Hill
Retail
- Bonobos
- Chewy.com
- ECCO
- Materia
- Nike
- Soor Ploom Clothier
- Spring
- Turf Design
Media & Publishing
- AccuWeather
- Advertising Age
- Condé Nast
- Gamut / Locality
- Gimlet Media
- iOne Digital
- MTV
- Penguin Random
- House
- Punch
- Stikky Books
- Thought Catalog
- True Slant
- Viacom
- XR
Sports
- Alba Racing
- Major League Soccer
- Seattle Sounders FC
- Nashville Soccer Club
- MLS Go
- Trace
- Burton Snowboards
- United States Tennis Association