Athletics

Latest from weblog

The inaugural exhibition in the newly re-located Herb Lubalin Study Center of Design and Typography.
Herb Lubalin…

I just put the finishing touches on a new Volumeone Season called
The Road Less Traveled. It was the first time that I had a…

Welcome to 2009. We just finished up a new video piece for Good Magazine. As we head into the last year of the two thousand…

Art Making and Authenticity
Originality and Authenticity are central components to the creative endeavor. As an artist or…

As a kid – in second grade as I recall – I remember wondering why our television skipped from channel 10 to 12.…

Featured project
Super Street Fighter IV Ammirati asked Athletics to create a 30 second TV spot to promote the upcoming Super Street Fighter IV video game. Athletics developed a library of logos and graphic elements to represent each new character. Working with new game play footage, Athletics edited, designed and animated the spot.

Recent projects
Athletics Showreel 2010	Actual Objects Brand development and site design