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Lubalin Now

The inaugural exhibition in the newly re-located Herb Lubalin Study Center of Design and Typography.
Herb Lubalin…

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The Road Less Traveled

I just put the finishing touches on a new Volumeone Season called
The Road Less Traveled. It was the first time that I had a…

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Good Magazine. State of the Planet

Welcome to 2009. We just finished up a new video piece for Good Magazine. As we head into the last year of the two thousand…

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Living in the Limelight: Art, Design and the Search for Authenticity

Art Making and Authenticity
Originality and Authenticity are central components to the creative endeavor. As an artist or…

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Music Television

As a kid – in second grade as I recall – I remember wondering why our television skipped from channel 10 to 12.…

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Featured project

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Super Street Fighter IV

Ammirati asked Athletics to create a 30 second TV spot to promote the upcoming Super Street Fighter IV video game. Athletics developed a library of logos and graphic elements to represent each new character. Working with new game play footage, Athletics edited, designed and animated the spot.

Recent projects

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Actual Objects

Brand development and site design