IBM Cloud

IBM—Visualizing The Cloud

IBM Cloud, the technology powerhouse’s cloud computing wing, partnered with Athletics to develop a fresh, distinctive brand identity system. The heavily commoditized, largely invisible nature of cloud computing, and a lack of visual assets, posed a unique challenge. In response, our identity sought to humanize and poeticize the digital “genetics” of the Internet, and the brilliant individuals who define it.
Art Direction, Brand Identity, Physical Environments and Exhibitions