Athletics

Materia

Craft, Light, Beauty

Our Role

Art Direction, Brand Identity, Brand Writing, Motion Graphics, Research and Strategy, Video Direction,

Upstate Style

Materia is a design studio based in the Hudson Valley region of New York that focuses on crafting furniture, lighting, and objects that amplify the inherent beauty found in raw materials like stone, brass, calfskin, parchment, steel, porcelain, and wood. Athletics worked with Materia to develop a new identity that serves as a foundation for the next chapter of the brand’s evolution. Athletics provided a color palette, typographic system, and responsive visual language that is organic yet refined, rich yet understated, modern yet timeless.

The new identity is a nuanced representation of our work and aesthetic, and serves as a seamless and sophisticated first look into our world.

Megan Sommerville, Co-Owner