Brand Identity, Brand Writing, Motion Graphics, Physical Environments and Exhibitions, Print, Research and Strategy, Responsive Web Design and Development
Modernizing classic software
Our partnership with the company (which is headquartered in Barcelona and has offices in seven countries) began in early 2017 with the development of a forward-facing new visual and verbal identity. This included clarifying the Aimsun product offering, developing a new suite of audience-specific messaging, and simplifying their brand name from TSS-Transport Simulation Systems to simply Aimsun (the name of their iconic software).
Branding for the road ahead
The new brand honors Aimsun’s past twenty years, while more effectively communicating their vibrant personality and unique vision for the future of the industry. Having rolled out at tradeshows around the world, our work culminated in the design and development of a refreshed Aimsun digital experience. And finally, as testament to Aimsun’s many years of pioneering work in the mobility sector—and their new, hard-working identity system—the company was acquired by Siemens shortly after the brand’s unveiling.
“Athletics synthesized hundreds of hours of interviews, branding decisions, and mood boards into a single, coherent set of branding guidelines. Two years on, these guidelines have proved invaluable.”
Nadia Feddo, Marketing Manager, Aimsun