Matt OwensCreative & Project Lead


Matt is a founding partner and creative and project lead at Athletics. A native Texan, he studied graphic design at the University of Texas at Austin and cut his teeth as a punk and hardcore record label owner. He received an MFA in graphic design from Cranbrook Academy of Art, where he studied under Katherine and Michael McCoy. Matt’s professional career began as a designer and eventually creative director at the pioneering New York Silicon Alley web firm MethodFive, where he spearheaded accounts for National Geographic, Toshiba and Apple. Striking out on his own, Matt started developing interactive web narratives merging graphic design and storytelling under the moniker Volumeone. Volumeone garnered widespread recognition, allowing Matt to work and speak internationally and to become one of the first Art Directors Club Young Guns. These experimental design projects are now archived in the permanent collection of the San Francisco Museum of Modern Art. Volumeone also gave Matt the platform to start one9ine, a New York creative agency that developed Nike’s first ad campaign bridging TV and web, as well as major projects for The Cooper Hewitt, Smithsonian Design Museum, ESPN and Sony. Always restless, after over a decade as a leader in the field Matt came full circle and founded Athletics in a former boxing gym in Williamsburg, Brooklyn. Leveraging the best aspects of his DIY ethics with his drive to put sophisticated design and honest storytelling at the center of contemporary brand building, Matt has seen Athletics grow into an industry leader. As a partner at Athletics, Matt’s 20 years of knowledge and expertise allow him to serve as a conduit across strategy, creative and technology. He has lead projects for clients including The Pulitzer Arts Foundation, Google and JP Morgan and still goes toe to toe with the design team as creative lead.


  • ADC Young Guns,
  • SF Moma Permanent Collection,
  • AIGA Fresh Dialogues,
  • Contributor to Emigre