Steeling Hearts and Minds

Congratulations to The Bowery Presents on announcing the launch of their latest music venue, Brooklyn Steel. Based in Bushwick in a reclaimed steel mill, the sixth venue from The Bowery stalwarts adds a unique industrial space to the New York City music landscape. Athletics was thrilled to work with Brooklyn Steel on the identity and wayfinding system. Stay tuned for the full case study!

Shows begin this April, and tickets are available now.

You can read more about Brooklyn Steel and the folks behind The Bowery Presents in The New York Times.