StartUp & Gimlet Launch
What happens when someone who knows nothing about business starts one? This premise intrigued Athletics when Alex Bloomberg and Matt Lieber came to visit. Aptly titled, StartUp, is a podcast that follows the duo as they launch their podcast network. Athletics created the StartUp identity system and designed the site (now retired) ahead of the show’s This American Life premier. Follow Season 1 for the complete story of bringing their business, Gimlet Media, to life.