United for Soccer

While MLS represents North American soccer at the highest level, USL serves as the parent organization that presides over all other professional men’s soccer subdivisions. Athletics was tasked with extending the USL brand across all of the organization’s events and leagues: The USL Championship, USL League 1, and USL League 2. We designed a modular color and logo system to create a flexible look and feel between each league, using a shared visual language to connect the initiatives together and with the USL brand.