StartUp & Gimlet Media

From Podcast to Parent Company

Athletics collaborated with Alex Blumberg and Matt Lieber to create the identity and website for their breakout podcast series, ‘StartUp: the story of what happens when someone who knows nothing about business starts one.ʼ The business at hand was the teamʼs nascent podcast company, Gimlet Media, now home to hit shows like Crimetown and Reply All. Athletics crafted identities for both StartUp and Gimlet Media, working to blend digital-first media branding with a human voice.
Art Direction, Brand Identity, Brand Writing, Responsive Web Design and Development, UX and UI Design