Music Together

Music Development Made Universal

Music Together is driven by the belief that any child exposed to music-making at a very young age can develop rich musical intelligence. Revered by grownups and children alike, Music Together has evolved into a globally-celebrated family and community bonding experience. Athletics worked with Music Together to reimagine their visual identity to feel universal and contemporary, communicating Music Together as a kid-friendly introduction to the universal joy of making music.
Collaborators: Nathan Perkel, Rilla Alexander
Art Direction, Brand Identity, Motion Graphics, Print, Research and Strategy, Video Direction

The Music Together wordmark and alphabet result from extracting shapes from the musical notation of the signature Music Together song, “Hello, Everybody!” These music-inspired geometries evolved into “Friends”—a set of dynamic, animated avatars used for book covers and motion videos.

Music Together offers a variety of programs from baby-specific to multi-generational classes in over 40 countries.