Craft, Light, Inherent Beauty

Materia is a design studio based in the Hudson Valley region of New York that focuses on crafting furniture, lighting and objects which amplify the inherent beauty found in raw, elegant materials such as stone, brass, calfskin, parchment, steel, porcelain and wood. Athletics worked with Materia to develop a new identity that will serve as a foundation of the next chapter of the brands evolution. A color approach, typographic voice and responsive visual language which is at once organic and refined, rich yet understated, modern and timeless.
Photography by Emma Tuccillo
Art Direction, Brand Identity, Packaging