IBM Cloud

Visualizing the Cloud

IBM Cloudthe technology powerhouseʼs cloud computing wing, partnered with Athletics to develop a fresh, distinctive brand identity system. The heavily commoditized and largely invisible nature of cloud computing, as well as a lack of visual assets, posed a unique challenge. In response, our identity sought to humanize and poeticize the digital “genetics” of the Internet, and the brilliant individuals who define it.
Art Direction, Brand Identity, Physical Environments and Exhibitions