IBM Blockchain

Revolutionizing B2B Exchange

At its purest, Blockchain’s open-source technology traces and coordinates enterprise-wide data, goods and transactions. It is employed across global industrial networks for everything from automating cross-border commerce in banking, to providing medical professionals instant access to a patient’s full medical history. Athletics worked with IBM to forge a brand that poetically interprets Blockchain’s power while building associations between this bleeding edge technology and IBM’s suite of data-driven verticals. An open visual grid evokes both unyielding security and freedom of access, and creates a clean system to showcase stories about this new foundational mechanism for global business which, whether we see it or not, is changing the fabric of the world’s largest and most complex industries.
Collaborators: Co:Collective