A New Lens

Hubble produces quality daily contact lenses at half the price of the competition by distributing direct-to-consumer. Athletics crafted Hubble’s smart, playful identity system, expressing the company’s intuitive experience and innovative spirit. Injecting a sense of tactility and fun across every touchpoint, from packaging to an animated brand video, Hubble and Athletics worked together to offer a new lens on a historically sterile product category. Learn more in our long-form analysis of the Hubble brand.
Collaborators: Berliner Benson
Art Direction, Brand Identity, Brand Writing, Ecommerce, Motion Graphics, Naming, Packaging, Product Design and Fabrication, Research and Strategy, Responsive Web Design and Development, UX and UI Design, Video Direction