Clò Mòr

From Harris to Paris

The story of Harris Tweed and the spirit of Scotland are inseparable. An internationally-beloved product, Harris Tweed has the power to connect its admirers across time-zones, cultures, and communities with the earth, spirit, and history of Scotland. This narrative was the inspiration for Clò-Mòr—Scots for ‘The Big Clothʼ in reference to tweedʼs traditional name—a mobile photography exhibition tracing the journey of Tweed from the hallowed crofts of Harris to the catwalks of Paris.
Art Direction, Brand Identity, Brand Writing, Concept Development, Naming, Packaging, Physical Environments and Exhibitions, Product Design and Fabrication, Research and Strategy, Responsive Web Design and Development, UX and UI Design, Video Direction