Carlen Parfums

Ungendering Fragrance

Carlen Parfums is a line of elemental, unisex fragrances born of the idea that fragrance transcends gender, time, and place. Athletics created a comprehensive brand identity to support this notion, upending luxury conventions of decoration and flourish in favor of a stark system that honors and elevates the brandʼs unyielding focus on the experience of scent.
Art Direction, Brand Identity, Brand Writing, Packaging, Product Design and Fabrication, Responsive Web Design and Development, UX and UI Design