Bedell Cellars

Creativity Meets Quality Wine-Making

Bedell Cellars is a family-owned, sustainably-farmed, critically-recognized vineyard on Long Islandʼs North Fork. Athletics was commissioned to reimagine the wineryʼs identity system across all elements—from harvest to tasting—to express the creative character of the Bedell brand.
Collaborators: Berliner Benson
Art Direction, Brand Identity, Brand Writing, Packaging, Product Design and Fabrication, Research and Strategy, Responsive Web Design and Development, UX and UI Design