Terminal 5 Brand Launch

Like many of you, we’re counting the days until we can see some great live shows again. Performing artists have been some of the hardest hit in the current crisis, but are finding creative ways to connect with their fans and followers. Still, there’s nothing like live music, and nobody does live music in New York like our friends at The Bowery Presents, the company behind Music Hall of Williamsburg, Rough Trade NYC, SummerStage Central Park, and Webster Hall, among others. Athletics previously worked with The Bowery Presents to build a brand identity for one of its newest venues — Brooklyn Steel — located not far from our studio in Williamsburg, Brooklyn.


Located in the heart of Hell’s Kitchen, Terminal 5, another Bowery Presents location, is one of our city’s premier venues for music and performance. In 2019 alone, artists ranging from Dwight Yoakam to Bikini Kill, Big Boi to James Blake, Ice Cube to King Princess all graced its stage. Loud, dark, and cavernous, T5 offers a perfect atmosphere to see high-energy shows by some of the most progressive touring artists of our time. 


We are very proud to announce that the new brand for Terminal 5 is now live. We can’t wait to visit for a good show sometime soon.