Athletics is pleased to announce the launch of Dreams, a mobile-only TV platform.
Translating the simple, instant experience of channel-surfing to mobile, Dreams offers a thoughtfully-curated carousel of channels featuring live news from the world’s most trusted news organizations, full episodes of beloved shows, and new formats that break the mold.
In advance of the app’s official launch in May 2018, Dreams partnered with Athletics to develop a comprehensive brand system and strategy.
Dreams is now available for download in the United States on the App Store.
The app is free and requires no login or registration.
Stay tuned for a full case study in the coming weeks, and thanks for watching!