Athletics

Love, Fear, and Letting Go

On Wednesday September 16th Athletics hosted our third virtual Evening Session, a conversation with Shannon Maldonado, Founder and Creative Director of YOWIE, the Philadelphia-based creative platform and design studio. The lively conversation was moderated by Nathan Nedorostek, Creative Director and longtime friend of Athletics.

Over the course of the hour, Maldonado shared her thoughts on building a creative community, working with artists, forging into the unknown, pivoting out of your comfort zone, making brands feel personal, and more. It’s a must-watch for anyone hungry for inspiration.

View the presentation below, and please share around!