Lubalin, Ginzburg, and the Triumph of Creative Risk

Re-introducing the Evening Sessions

We know a lot of people with a lot to say about a lot of things. Over the past few years we’ve been inviting some of those people to our studio after hours to present to our community about the things that make them tick. Things like brutalist architecture, corporate modernism, and digital meditation. Today, we might be far away, but our friends still have a lot to say. That’s why we’re continuing the Evening Sessions — Athletics’ periodic platform for interesting ideas — as virtual events open to the public. It’s our way of staying connected with inspiring ideas: the lifeblood of any creative business. And you’re invited. 30 minute presentations, 15 minutes for questions and answers.

Lubalin, Ginzburg, and the Triumph of Creative Risk

On Wednesday, May 20th, Athletics and the Herb Lubalin Study Center of Design & Typography at The Cooper Union hosted our first virtual Evening Session, titled ‘Lubalin, Ginzburg, and the Triumph of Creative Risk.’ Amidst the ferment of the 1960s, designer Herb Lubalin and editor Ralph Ginzburg cultivated one of the greatest creative partnerships in history, launching three highly-influential print publications: Eros, Fact, and Avant Garde. In the process, the two luminaries courted controversy, accusations of obscenity and libel, and legal persecution, putting both of their careers — and lives — on the line. Alexander Tochilovsky, curator of the Lubalin Center, used archival materials, correspondence, and documentation to weave this fascinating story, shedding light on the nature of creative risk, and its relationship with materiality, partnership, and arousal.

View the presentation below, and download the deck here.



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Header Image: Drawing by Muhammad Ali (watch the talk above for more info)