Move Brilliantly

Athletics is thrilled to announce the launch of a new brand identity and digital refresh for Aimsun, the international mobility software and services company.

As a revolution in technology, economics, and behavior reshapes how we move across the built environment, Aimsun software helps thousands of international users model tomorrow’s smart mobility networks, today. You might not have heard their name, but if you live, travel, or do business in any of the world’s great cities — New York, London, Paris, Barcelona, Sydney, Toronto, Amsterdam, Rio de Janeiro, or Singapore — there’s a good chance Aimsun simplifies your commute.

Our partnership with the company, which is headquartered in Barcelona but has offices in seven countries, began in early 2017 with the development of a forward-facing brand identity and positioning platform. This included clarifying the Aimsun product offering and simplifying their brand name from TSS-Transport Simulation Systems to Aimsun (the name of their renowned software). The new brand honors the company’s past twenty years of pioneering work in the mobility sector, while more effectively communicating their personality and vision for the future of this energetic industry. It has already rolled out at tradeshows around the world, and culminates in a refreshed Aimsun digital experience that we encourage you to explore at

We look forward to continuing our partnership with team Aimsun!