Launching Dreams, the Mobile TV Network
Athletics is pleased to announce the launch of Dreams, a mobile-only TV platform.
Translating the simple, instant experience of channel-surfing to mobile, Dreams offers a thoughtfully-curated carousel of channels featuring live news from the world’s most trusted news organizations, full episodes of beloved shows, and new formats that break the mold.
In advance of the app’s official launch in May 2018, Dreams partnered with Athletics to develop a comprehensive brand system and strategy.
Stay tuned for a full case study in the coming weeks, and thanks for watching!