Icon Mag

New Yorkers rarely drive. Perhaps, in part, because they don’t have time to decode the city’s complex parking signage. So, when Icon Magazine invited Athletics to choose something in need of a redesign, the ubiquitous, yet unintuitive, parking signs of New York City seemed like a natural choice. We took a pass at refreshing them, with the aim to demystify and enliven the New York parking experience. Have a look at our redesigned signs and our write-up on the process on Icon’s site.