Jameson Proctor⁄Technology Director
Jameson is a partner and the director of technology at Athletics. He received his first computer, a hand-me-down Apple II+, during the dawn of the personal computer revolution of the 1980s. He spent his teenage years in front of that Apple II+ writing games and graphics demos in BASIC. A consummate maker, before moving into technology professionally, Jameson spent a decade working in the culinary arts as a chef de cuisine at The W Hotel and as the executive chef at The Food Studio in Atlanta. In 2003, Jameson moved to New York where he began working for Top Chef’s Tom Colicchio. Jameson worked with Tom as he expanded beyond fine dining into a chain of fast casual restaurants. Starting as chef de cuisine, Jameson moved on to be the restaurant's director of technology. In this role, Jameson developed a pre-Seamless online ordering system, integrating a fledgling Google Maps and predictive supply chain tool to provide business intelligence to the central commissary kitchen and unit managers across a dozen restaurants. Jameson next began his own independent development practice, developing iOS applications for live music and robotics as well as custom WordPress sites. Joining the Athletics team as a partner in 2014, Jameson has injected an unprecedented degree of technical rigor throughout the project lifecycle. He has led a number of digital-first projects including J.P. Morgan In—Residence, Hubble, New York Review of Books, and Museum of the City of New York.
- Functional minimalism
- Buchla over Moog
- The Bazaar model
- Webby-nominated technical lead