The Graham & Co.

The Graham & Co—Lodge in Rustic Modernism

Inspired by the heritage of the New York Catskill Mountains, The Graham & Co. is a modern take on the classic upstate weekend getaway. Athletics developed every aspect of the hotel to foster an authentic experience for urbanites and adventurers looking for a scenic stay, indoors and out, in the Catksills. With numerous understated accommodations, The Graham & Co. is a four-season destination for exploring the region’s valleys and villages. Located in picturesque Phoenicia, with ample access to hiking, swimming, ski mountains, and rustic dining, the hotel is a major presence in the Catskills cultural renaissance. 
Collaborators: Poul OberBrandon Harman
Art Direction, Brand Identity, Brand Writing, Concept Development, Naming, Packaging, Physical Environments and Exhibitions, Print, Product Design and Fabrication, Research and Strategy, Responsive Web Design and Development, UX and UI Design