The Graham & Co.

Lodge in Rustic Modernism

Inspired by the heritage of New Yorkʼs Catskill Mountains, The Graham & Co. is a modern take on the classic upstate weekend getaway. Athletics developed every aspect of the hotel to foster an authentic experience for urbanites and adventurers looking for a scenic stay, indoors and out. With understated accommodations, The Graham & Co. is a four-season destination for exploring the regionʼs valleys and villages. Located in picturesque Phoenicia, with ample access to hiking, swimming, skiing, and rustic dining, the hotel is at the forefront of the Catskills cultural renaissance.
Collaborators: Poul OberBrandon Harman
Art Direction, Brand Identity, Brand Writing, Concept Development, Naming, Packaging, Physical Environments and Exhibitions, Print, Product Design and Fabrication, Research and Strategy, Responsive Web Design and Development, UX and UI Design