Spring—Countless Brands, One App
Since its founding in 2013, Spring has become a major force in the online fashion and retail space, with mobile and desktop platforms that make shopping across many brands and categories effortless and fun. Athletics crafted Spring’s visual system to capture the platform’s versatility and quirkiness within the Spring lens of quality and curation.
We conceived Spring’s visual vernacular based on diagrams of the biannual equinox. The Spring logomark—a circle bisected by a line, forming two color fields—is a reflection of the seasonality of fashion and the brand’s dual nature. Spring is a brand with a unique perspective and voice, as well as a platform for partner brands.