Better than Summer

The Spring Mission — To create the one shopping experience unlike any other any. From Snyder to Cole, Harrys to Lancôme, Bateau to Akiko — Spring has you covered. Inspired by that classic NYC treat, the black-and-white cookie, the identity represents both Spring’s shopping deliciousness, and the home of its birth. Athletics in collaboration with West SF and Spring Design Team, created the brand identity system for its new look.