Off-Broadway’s Highest Honors
To coincide with their 60th Anniversary, Athletics worked with The Village Voice and American Theatre Wing to rebrand The Obie Awards, Off‑Broadway’s Highest Honors. The rebrand encompassed the Obie Awards identity, responsive website and historical timeline, social activation and all event signage, advertising and collateral.
The Obies have become a theatrical tradition, a meaningful way of acknowledging the best of Off-Broadway and Off-Off-Broadway. The list of actors, directors, writers, and designers whose careers were launched at the Obies is a Who’s Who of theatre.