Celebrating Scrappy American Theatre
The Obie Awards are the highest honors in off and off-off Broadway theater. To coincide with the awardsʼ 60th anniversary, the American Theatre Wing and The Village Voice partnered with Athletics for a full-scale Obie Awards rebrand. The resulting identity was extended to materials for the award ceremony, a typographic system, and a refreshed site experience that showcases The Obies as a timeless cultural touchstone in American theatre.
Athletics reimagines the identity for The Obies event ceremony annually, reflecting the year’s important themes in theatre.