MoMA

Depicting Summer’s Endless Possibilities

When The Museum of Modern Art Design Studio approached Athletics to collaborate on their annual summer events calendar, we were eager to create a visual system that would bring MoMA’s varied programming to life. We developed a stylized icon suite to depict everything a summer of MoMA has to offer: special exhibitions, films, music in the sculpture garden, pop-ups, and beyond. In parallel, a pithy, beat poetry-inspired verbal system was developed to convey summertime and the spirit of events.
Art Direction, Brand Identity, Brand Writing, Physical Environments, Print, Product Design and Fabrication