Major League Soccer

Rallying Club, Country, and Community

Major League Soccer represents the pinnacle of professional menʼs soccer in North America. Athletics and MLS teamed up to create a new identity to reflect the explosion of soccer fandom in the US and Canada. The leagueʼs new logomark offers a conceptual window into the game, while offering versatility so that fans and teams alike can make it their own.

Collaborators: Berliner BensonPaul Owen
Art Direction, Brand Identity, Research & Strategy, Video Direction