Major League Soccer

Club. Country. Community.

In collaboration with Berliner Benson, we were asked to create the new brand identity system for Major League Soccer. The identity needed to reflect the growing love for soccer in North America, and be a mark that both teams and fans could adopt, and make their own. The mark embodies the fast paced, non-stop, 90 minute action of Soccer, and offers a window into the game. The identity was launched in tandem with the launch of FIFA’15, and is featured within the game environment.

Creative Partners Berliner Benson  Paul Owen
Activation, Art Direction, Broadcast, Identity System, Sound, Strategy