Major League Soccer

Major League Soccer—Rallying Club, Country, and Community

Major League Soccer represents the pinnacle of professional men’s soccer in North America. Athletics and MLS teamed up to create a new identity to reflect the explosion of soccer fandom in the US and Canada, replete with a new mark for the league that offers a conceptual window into the game, and the versatility for fans and teams alike to make the mark their own.   

Collaborators: Berliner BensonPaul Owen
Art Direction, Brand Identity, Research & Strategy, Video Direction