Hubble—A New Lens

Hubble produces quality daily contact lenses at half the price of the competition by distributing direct-to-consumer. Athletics crafted Hubble’s smart, playful identity system, expressing the company’s intuitive experience and innovative spirit, injecting a sense of tactility and fun into a historically sterile product category. 
Collaborators: Berliner Benson 
Art Direction, Brand Identity, Brand Writing, Ecommerce, Motion Graphics, Naming, Packaging, Product Design and Fabrication, Research and Strategy, Responsive Web Design and Development, UX and UI Design, Video Direction