Control—Accesible Expertise in Modular Synthesis

Control is a brick and mortar modular synthesizer shop in Brooklyn, New York with a with an online presence that has garnered global respect. Valued for their range of synthesizers and modules, old and new, the team’s unparalleled expertise, and friendly, pedagogic approach, Athletics worked to refresh and extend Control’s distinct brand identity and create an e-commerce experience that captures the discoverable nature of the Brooklyn shop.
Art Direction, Brand Identity, Ecommerce, Responsive Web Design and Development, UX and UI Design