Control

Accesible Expertise in Modular Synthesis

Control is a brick and mortar modular synthesizer shop in Brooklyn, New York with an online presence that has garnered an international cult following. Respected for their range of new and vintage synthesizers and modules, and the teamʼs unparalleled expertise and friendly, pedagogic service, Athletics worked to refresh and extend Controlʼs distinct brand identity and create an e-commerce experience that captures the discoverable nature of the Brooklyn shop.
Art Direction, Brand Identity, Ecommerce, Responsive Web Design and Development, UX and UI Design