Clò Mòr (Harris to Paris)

Clò Mòr—From Harris to Paris

The story of Harris Tweed and the spirit of Scotland are consummately interwoven. An internationally-beloved product, Tweed has the power to connect its admirers across time, culture, and community to the earth, spirit, and history of Scotland. This narrative was the inspiration for Clò-Mòr—which translates to The Big Cloth, in reference to Tweed’s traditional name—a mobile photography exhibition tracing the journey of Tweed from the hallowed crofts of Harris to the catwalks of Paris.
Art Direction, Brand Identity, Brand Writing, Concept Development, Naming, Packaging, Physical Environments and Exhibitions, Product Design and Fabrication, Research and Strategy, Responsive Web Design and Development, UX and UI Design, Video Direction